Mar
2014

Ali Mayar Explains the Best Way to Communicate Authentically In Business

Think about the most recent time you attended a job interview or delivered a presentation. Did you set forethought and effort into your wardrobe? How about your hair or accessories? Did you select a professional appearing briefcase or pen? Did you set out everything you would say or do on power point slides? A great statistic says that you took time and effort with each of these choices simply because they reflect how you prefer to be seen. Ali Mayar explains how each selection represents your brand and your organization.
How you carry yourself and also your business in written communications is just as important. Your words should reflect your business name. From an e-mail to a newsletter to a Facebook status upgrade or tweet, however you choose to convey your latest updates and thoughts. Your crowd, whether this includes employees, companies, customers or potential customers, ought to have the ability to hear a consistent authentic voice every time they read your words.
Communicating authentically in business is the secret ingredient for success. It is how you will adhere your brand and build a loyal base of consumers. It is the manner in which you promote yourself join and construct community.

 

Business Tips by Ali Mayar – How to Draw Up a… by alimayar

The very first step is to understand yourself. Are you naturally proper or more colloquial? Are you more comfortable sharing stories or perhaps relaying advice? Is it possible to infuse your persona in your writing and still be professional? Are you more of a heartfelt writer or do you prefer wit? Does everything you write come across as snarky? Is writing even something you’re comfortable doing? Does it take you a long time to put your thoughts down in to written words? When you have figured out the answers to every one of these queries, own who you might be and embrace a style of your very own.

Your audience will connect with truthfulness. If you’re always putting ahead a facade, you’ll fail to participate. Your falsity will make a barrier between you and your readers, whether through social media or a newsletter. If you want to join it should be with truthfulness. You must convey authentically. You cannot be scared to show vulnerability and reveal your truth. If you’re introducing a brand new product or program, let your crowd understand that it is new. Let your crowd feel your excitement or your trepidation as Ali Mayar does. If something is not working or if you must make changes to your company, clarify why. Let your viewers glance behind the scenes to comprehend your rationale. Enable emotions to return to the equation from time to time. People are emotionally driven, therefore tap into this to humanize your organization.

Mar
2014

Great Social Media Marketing Tips By Ali Mayar

Unlike PPC marketing, where you can connect the direct intent of a key word search to an ad that offers an important option to an expected customer, Ali Mayar explains how advertising through social media is a totally different animal and demands an entirely different strategy. Social media is not concerning the connection between keywords and ads, or even about the relationship between businesses and consumers (or, at least, not totally). It’s about the connections that link like-minded people to each other through what exactly they are passionate about.
Whether or not you see a spike in sales around St. Patrick’s Day, you still need to invest the time to come up with something enjoyable, smart and instructive that you could share with your audiences come March 17th. St. Paddy’s Day might not seem to be a particularly “huge deal holiday” to you, but all it requires is one re tweet or Fb share from someone within an area where it IS a huge deal — Boston, as an example — to get your brand facing thousands of eyes that you wouldn’t have reached otherwise. Holidays, special occasions and milestones which are of interest to your crowd are all chances you must be searching for.
What makes you stand apart from your competitors? Why should a consumer pick to spend their hard earned money with you, instead of the other guy? Tell that story through social media! Let’s say you possess a sweet making company that prides itself on sustainably sourced ingredients… while your existing customers may know that, your potential customers likely don’t have any thought. If you are perhaps not telling that tale through a marketing strategy and the content you produce, you’re missing out on an enormous chance. There are a lot of socially aware people around who oppose the use of the slave labor in making cocoa for chocolate and also would become immediately enamored with your pledge to make sure your organization is not supporting those practices. Although your rival’s prices are lower than yours, if he cannot make that same claim of sustainability, you are going to win those customers who prioritize their conscience above their billfold has done.
While this appears like it’s not directly associated to a content marketing suggestion from Ali Mayar, it definitely is. The more treasured your followers feel, the more likely they may be to share your content with their networks. A simple #FollowFriday plug for the people who’ve retweeted your content on Twitter in the last week can go quite a distance, but you ought to dig deeper and look for chances where you can engage with and periodically honor the folks who are actively participated with you on social media sites.